Scope: This SOP applies to the IT Unit, Marketing unit and relevant Travel News bulletins. Cost-effective – Social media is a free resource for marketing your organization, products, and services. Learn everything you can about your audience Create audience personas SOP’s guide your employees and reduce the chance of errors or skipped steps that may impact the quality of your product. Get the facts straight before posting them on social media. Overview/procedure description. Do not use the University’s name to promote any product, idea which does not pertain to the University. Required fields are marked *. Here’s the big picture thought to ponder. (For businesses just staring on their social media, this would include past clients as well. When prospects, leads, and customers visit your brand’s social media profiles, they should be able to read your bio or visit the About page and find a summary of who the business is, what it does, how it can help them, and where they can find more information. Social media goals should align with your overall marketing objectives. Setting goals will allow your organization to measure outcomes and track the progress of your social media best practices. This makes it easier to show the value of your work and secure buy-in from your boss. Going to the routes of each word, social media can be defined as an instrument that helps to communicate and interact. Finally, create a timeline that can realistically be achieved. Improved brand awareness – Social media allows organizations to promote their brand to millions with one click of a button. 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According to Datareportal’s July 2020 report, more than half of Read more…, Key PDPA Amendments 2019/2020 You Should Know Since the Personal Data Protection Act’s passing in 2012 (PDPA), it has not been amended yet, with only its Data Protection Provisions and Do Not Call (“DNC”) Provisions Read more…, The 5 Benefits Of Outsourcing Data Protection Officer Service Through various articles here in Privacy Ninja, we have clearly delivered the message that under the Personal Data Protection Act 2012 (PDPA), all organisations in Singapore Read more…. Read The iOS Privacy App Labels The events of 2020 saw an unprecedented surge of digital users. View our comprehensive services to suit your business needs. Share content on a regular basis that speaks to your brand values. Marketing, advertising and sales regulations from the Government of Canada and the FTC can be linked here, too. In other words, organizational incompetence. Seminar Disaster Risk Reduction October 13, 2020 (International Day for Disaster Risk Reduction), Seminar on the topic “Lessons learned from COVID-19 and the way forward”, Department of Management Sciences and International Relations Office (IRO), University of Chitral organized a One-Week Workshop on “Business Idea Development”, Department of Zoology and Education, UOCH, are going to organize International Symposium with the theme “Research in Higher Education: The Why and The How” on 04.12.2019. Maybe the primary barrier to scaling up your business into an ever larger and more energetic version of itself aren’t competitors but rather a failure to deliver products or services correctly and on time. Everything from your visuals to your messaging should convey your brand’s tone and values. The Royal Children's Hospital (RCH) aims to use social mediato share information about the RCH, promote RCH stories, support the deliveryof high standards of clinical care, promote consumer engagement with thehospital and foster and strengthen our ties to the community. Third, choose a number that is realistic. Consider what could happen if a post becomes widely known and how that may reflect both on the initiator of the post and the University. Your social media policy can’t just sit quietly< in a drawer (or a Google Doc.). Be careful in with respect to your tone and selection of words, for words have different meanings in different tones/contexts. To guide social media from concept to completion, however, is … PURPOSE: Social media has become a powerful tool for communication and propagation that have a significant impact on an organization and professional reputation. A faith-based nonprofit organization working to end hunger in the United States and abroad, Bread for the World adopted a set of social media guidelines in 2009, early in the history of the genre. Social media as an investigative tool may be used by members of MPD for a valid law enforcement purpose consistent with this SOP. agency social media, Web 2.0 or social networking sites for political purposes, to conduct private commercial transactions, or to engage in private business activities. Understand that content contributed to a social media site could encourage comments or discussion of opposing ideas. Respect copyright and fair use when posting, be mindful of the copyright and intellectual property right of others. LinkedIn: Just 25% of LinkedIn’s 450 million users are active each month. For example, Buffer is a platform of social media management tools, which can help you achieve success with your social media marketing. There are many examples of nonprofits using these tools successfully for everything from fundraising and volunteer recruitment to building awareness on sites such as Facebook, Twitter, and LinkedIn. The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. Only the authorized persons may post on behalf of the University. The accuracy of the information must be ensured while posting on behalf of the organization. If you identify yourself as a University of Chitral staff member/student on your personal site, it should be clear that the views expressed are not necessarily those of the University. SOP for social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. YouTube: With more than 1 billion users, YouTube is the only social platform that gives Facebook a run for its money size-wise and is the second largest search engine on the internet. b. Respect University’s time and property, UoCh computers and time on the job are reserved for University-related business only. Although there’s many reasons why SOP’s are important, let’s look at a few of the main ones: They make your business run more efficiently: When you create effective SOPs, you ensure that every business process is executed exactly the same way, every time, no matter which person is doing the work. Employees and students are liable for anything they post on social media – those who violate the University policy regarding social media do so at the risk of disciplinary action. Nonprofits increasingly find themselves needing to have profiles on at least some of the major social media platforms, such as Facebook, Twitter and YouTube, to be able to interact with donors, corporate partners, the press, and the communities they serve. It is a standard operating procedures are step-by-step instructions that describe how to perform a routine process. Tech-savvy, younger audiences flock to Twitter. Before you dive in, consider these tips: Write Two Sets of Social Media Guidelines. Do not use University logos for endorsements o Do not use the University or program logos or any other University images or iconography on personal social media sites. Also read: https://www.smartinsights.com/managing-digital-marketing/managing-digital-transformation/5-standard-operating-procedure-strategies-to-survive-the-digital-transformation/, Privacy Ninja provides GUARANTEED quality and results for the following services: DPO-As-A-Service (Outsourced DPO Subscription)PDPA Compliance TrainingPDPA Compliance AuditDigital Transformation ConsultancyData Protection Trustmarks Certification Readiness ConsultancyPDPA Data Protection SoftwareVulnerability Assessment & Penetration Testing (VAPT)Smart Contract Audit, Like & Subscribe:FacebookLinkedInTwitterYouTubePodcast, Your email address will not be published. If you keep these social media best practices in mind as you begin to build your social strategy, you’ll be well on your ways towards achieving your business goals. Learn how to grow your Facebook Group membership organically, proper onboarding for new members, and … Sample Social Media Policy POLICY This policy provides guidance for employee use of social media, which should be broadly understood for purposes of this policy to include blogs, wikis, microblogs, message boards, chat rooms, electronic newsletters, online forums, social networking sites, and other sites and services D. Introduction The Fire Department understands members may maintain or contribute to Social Media and/or To streamline guidelines for use of social media for educational and constructive purposes and to prevent misuse of social media. Send a welcome email including links & options to/for the following: (Note: If you draft up the welcome email, I can add in the custom icons, etc if needed.) Likewise, the City’s interest in A good social media policy is a living document that provides guidelines for your organization’s social media use. This policy provides practical advice to avoid issues that might arise by careless use of social media in the workplace. Social media tools have made it easy to connect, engage and interact with other people, in many ways making communication an instant and two-way conversation. Be aware that search engines can turn up posts years after they are created, and comments can be copied and saved. | © 2021 University of Chitral If you have questions about image sizes for social media channels, reference our Guide to Social Media Image Sizes. Designed by: IT Center, University of Chitral, Masters [2 Years] Admission for the Session Fall 2020– Open, The Result of BA/BSc Annual Examination 2020 have been Announced, All the teaching Departments of University of Chitral Will Remain Closed on Account of “Winter Break” with effect from 28th December 2020 to 13th January 2021, University of Chitral Will Remain Closed on Account of “Qauid Azam Day” on Friday 25th December 2020. A social media policy gives your employees guidelines for interacting with customers and protecting their personal safety, as well as your business's reputation. Social networking sites are not appropriate forums to engage in differences of opinion with respect to professional or organizational issues or discussing the performance or competence of employees. Social Media includes, but is not limited to, social networking sites, micro blogging sites, photo and video-sharing sites, blogs, and other news sites. Social media is in constant flux. The Royal Children's Hospital (RCH) aims to use social media to share information about the RCH, promote RCH stories, support the delivery of high standards of clinical care, promote consumer engagement with the hospital and foster and strengthen our ties to the community. Social media archiving for government SOCIAL MEDIA POLICY TEMPLATE FOR THE PUBLIC SECTOR ABOUT THIS TEMPLATE This template is intended for use as a starting point for public sector organizations drafting a social media policy. Instagram: Instagram is growing year-over-year at an accelerated pace, now reaching 600 million active monthly users. A true B2B social media platform, your brand would be wise to include a strategy for LinkedIn if you operate as a B2B organization. Subscribe to our YouTube channel to watch the latest Data Protection and Privacy news. 2. Two days’ collaborative workshop and debate on the topic: “Equality, Diversity and Tolerance”. If you’re looking for ways to capitalize on timely information sharing, Twitter is a great platform. Businesses that produce a lot of original video content can benefit from managing a YouTube account. Agency employees should be mindful that inappropriate usage of official agency social media, Web 2.0 and social networking sites can be grounds for disciplinary action. STANDARD OPERATING PROCEDURES (SOP) FOR USE OF SOCIAL MEDIA 1. Make sure to reference your social media policy, social media style guide, and community guidelines. They improve accountability: When you use Flowster to manage your business processes, you have transparency and an audit trail into everything that your employees work on. Your email address will not be published. You can see exactly how long it took various tasks to be completed, who did the work, and even be automatically notified by email when it’s done. Check and recheck the sentences to avoid syntactic errors and semantic ambiguity. CLICK HERE to sign up for a FREE account and enjoy the benefits of using Proton VPN to mask your IP address, encrypt your traffic data and enjoy a safer online experience. Whether you’re handling a corporate account or using one of your own, you should remain productive and avoid damaging our organization in any way. The audience is strongly skewed towards females, favors large pieces of visual content, and is great for product marketing. Twitter: At 319 million active monthly users, Twitter is almost six times smaller than Facebook but still carries a massive amount of influence. The main aims of this SOP are: -. Whether you want to build a brand or grow your business, we want to help you succeed. When you choose which social platforms your brand will be active on, your decision should be based on the value and relevancy of each platform to your business. The May-June 2013 newsletter of Behavioral Health Resources, LLC focuses on a new CARF standard for social media. Unless such information is relevant to the individual or organization’s This standard operating procedure applies to employees and students of the University of Chitral till they have the privilege of lien with the University as employee or student. PROCEDURES The following principles apply to professional use of social media on behalf of [Company] as well as personal use of social media when referencing [Company]. This is also the perfect opportunity to provide a link to your website and include relevant hashtags. Online Social Media Monitoring Tool (OSM Tool): Software used to capture data and monitor non-private social media sites by utilizing automated tools such as web crawlers and work search A good social media policy is something that every fire and EMS department should have in their SOPs. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements. 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